Benson Area Chamber of Commerce Success Story
From a 20-Year-Old Mission to a Fresh Roadmap for Growth in 90 Days
Client Overview
The Benson Area Chamber of Commerce, led by Director Loretta Byrd, had been serving businesses for decades but was still operating under the same mission statement for over 20 years. They needed to modernize.
Mission Statement: We promote Benson Area businesses and enrich the community’s economic well-being.
Problems/Overview
The Benson Area Chamber of Commerce had been serving the business community for decades, but its processes and mission had gone unchanged for more than 20 years. Although respected locally, the Chamber’s outdated systems limited its ability to attract new members, engage younger professionals, or drive workforce development initiatives. Without fresh direction, the organization risked stagnation at a time when local businesses needed modern, forward-thinking support. They required a revitalized mission, updated programs, and innovative campaigns to remain relevant. Before engaging with Tina Bailey Consulting, the Benson Area Chamber of Commerce was experiencing:
- Outdated mission statement and processes
- Stagnant membership growth
- Lack of workforce development initiatives
- Limited ability to attract and engage younger members
Although respected in the community, the Chamber’s outdated mission and processes limited growth. Without fresh direction, membership and workforce development goals risked stagnating.
- Ineffective communication across teams
- Limited engagement with their community
- Difficulty scaling their programs
- Lack of clear strategy for long-term growth
Solutions
Approach/Solution
Tina Bailey Consulting partnered with The Benson Area Chamber of Commerce to implement a tailored approach:
- Facilitated a Board Retreat to redefine the mission.
- Identified two priorities: membership acquisition and workforce development.
- Created a membership campaign with updated onboarding.
- Developed workforce initiative ‘Benson Works’ (to launch).
- Launched networking project ‘Rise and Shine Benson.’
- Planned new trainings to attract younger members.
Results
Through this collaboration, The Benson Area Chamber of Commerce achieved measurable success:
• Mission updated after 20+ years.
• Laid groundwork for Benson Works.
• Established Rise and Shine Benson to energize members.
• Revamped membership processes for growth.
• Positioned Chamber as modern and relevant.
Conclusion
This project demonstrates the power of strategic planning and collaboration. By focusing on leadership development, community building, and measurable results, Tina Bailey Consulting helped The Benson Area Chamber of Commerce build a stronger foundation for sustainable growth.
Tina Bailey Consulting 