Client Overview
Lisa Byrd came with the dream of launching a life coaching program. She had the passion but needed a professional framework to make her program credible and marketable.
Mission Statement: To empower women to embrace change, overcome challenges, and create fulfilling lives through transformative coaching.
Problems/Overview
Lisa had the drive to coach others but lacked the structure needed to make her dream a credible business. She was passionate about helping women embrace change and overcome challenges, yet she didn’t have the foundational elements: registration, branding, or systems to present herself as a professional. Without a website, onboarding process, or pricing structure, Lisa’s vision risked remaining a hobby rather than becoming a sustainable business. She needed a framework that would turn her ideas into a legitimate, marketable coaching practice. Before engaging with Tina Bailey Consulting, Lisa Byrd was experiencing:
- No legal registration for her business
- No consistent branding or marketable assets
- Lack of a client onboarding process
- Unclear pricing structure that limited growth
Solutions
Approach/Solution
Tina Bailey Consulting partnered with Lisa Byrd to implement a tailored approach:
- Registered her business with NC Secretary of State.
- Created brand identity with logo, mission statement, and marketing assets.
- Developed a professional website.
- Built a structured client onboarding process.
- Designed pricing tiers for growth and profitability.
Results
Through this collaboration, Lisa Byrd achieved measurable success:
Built her brand identity and digital presence.
Onboarded her first clients with a professional process.
Positioned her pricing for growth and profitability.
Conclusion
This project demonstrates the power of strategic planning and collaboration. By focusing on leadership development, community building, and measurable results, Tina Bailey Consulting helped Lisa Byrd build a stronger foundation for sustainable growth.
Tina Bailey Consulting 