Sister II Ice Cream Parlor Success Story
From Local Ice Cream Shop to Community Destination in 90 Days
Client Overview
Deborah, owner of Sisters II Ice Cream Parlor, had been in business for several years but struggled with visibility. She needed stronger marketing and community engagement to grow her parlor.
Business Statement: Our Story Gets Sweeter by the Year!
Problems/Overview
Deborah had operated Sister II Ice Cream Parlor for several years, but despite having a loyal customer base, the shop struggled to reach its full potential. The parlor lacked a strong marketing strategy and had little community presence, which limited its ability to stand out as a destination for families. While the product was excellent, awareness was low, and opportunities to connect with the wider community were being missed. She needed a fresh approach to visibility, engagement, and long-term sustainability. Before engaging with Tina Bailey Consulting, Sister II Ice Cream Parlor was experiencing:
- Limited marketing strategy and visibility
- Weak community presence and engagement
- Plateauing sales despite quality offerings
- No structured plan for long-term growth
Although the shop was established, it wasn’t reaching its full potential. Deborah lacked the marketing strategy and community presence needed to make the parlor a true destination for families.
Solutions
Approach/Solution
Tina Bailey Consulting partnered with Sisters II Ice Cream Parlor to implement a tailored approach:
- Created a signature event campaign called ‘The Sweetest Playdate.”
- Marketed the event on social media to build awareness.
- Developed a long-term marketing strategy to sustain engagement.
Results
Through this collaboration, Sisters II Ice Cream Parlor achieved measurable success:
70+ children attended “The Sweetest Playdate”
130% increase in revenue compared to past events.
Expansion underway with the opening of a new grill.
Social media engagement grew, driving ongoing sales.
Conclusion
This project demonstrates the power of strategic planning and collaboration. By focusing on leadership development, community building, and measurable results, Tina Bailey Consulting helped Sisters II Ice Cream Parlor build a stronger foundation for sustainable growth.
Tina Bailey Consulting 