Tiffani Lake Success Story
From Side Hustle to Luxury Event Planner in Just 90 Days
Client Overview
Tiffani Lake started with birthday favors and balloon arches as a side job. She was talented but undercharging and lacked direction. She wanted growth but didn’t know how to reach the next level.
Business Statement: We are a full-service event planning and decor company based in Raleigh, North Carolina. Our passion is to bring your vision to life and create memorable experiences for you and your guests.
Problems/Overview
Tiffani had creativity and natural talent for event planning, but she was stuck in side-hustle mode. Her work from balloon arches to party favors was admired by clients, yet her pricing was inconsistent and undervalued. Without a clear business plan, defined target audience, or marketing strategy, she struggled to scale her services into something sustainable. Her passion alone wasn’t enough to break into the luxury events market she dreamed of serving. Before engaging with Tina Bailey Consulting, Tiffani Lake was experiencing:
- No clear business plan or roadmap for growth
- Undervalued pricing that didn’t reflect her skills
- No defined client base or marketing strategy
- Uncertainty about how to scale beyond small side jobs
Solutions
Approach/Solution
Tina Bailey Consulting partnered with Tiffani Lake to implement a tailored approach:
- Created a business plan to map her growth.
- Developed a marketing strategy targeting luxury event clients.
- Identified her ideal client and restructured her pricing.
Results
Through this collaboration, Tiffani Lake achieved measurable success:
Certified as a wedding event coordinator.
Featured at one of NC’s largest bridal shows.
Launched an Etsy shop to sell birthday favor designs.
Recognized for luxury wedding proposal set-ups.
Transitioned to a thriving full-time business.
Conclusion
This project demonstrates the power of strategic planning and collaboration. By focusing on leadership development, community building, and measurable results, Tina Bailey Consulting helped Tiffani Lake build a stronger foundation for sustainable growth.
Tina Bailey Consulting 